ENGAGEMENT OF PEOPLE MOST AFFECTED BY THE PROBLEM
The first area of strength for your business is the engagement of the people most affected by the problem you are seeking to solve. You understand that your very business survival depends on your ability to deeply understand the problem from the perspective of those you serve, and on your ability to understand how your solution fits into their context. This strength, in combination with Actionable Measurement, will help you to adapt your solution based on the actual experiences of the people who benefit. This is a foundation for a healthy social enterprise.
Another area in which you are strong is Actionable Measurement, a term coined by the Gates Foundation. You collect data that is useful and then use it to improve your solutions and strategies. This will help you to continuously improve and adapt your solution based on the changing needs and context of the people experiencing the problem you seek to solve.
COMMUNICATING YOUR SOCIAL IMPACT
The final area of strength for your business is the ability to communicate your social impact. You realize that your "social impact" isn't primarily the number of people your business serves, but rather the number and stories of the lives who have been positively changed through the support of your business. The people who read these stories are likely inspired and encouraged, and invested in your business because they feel they are contributing to solving an important problem by supporting your business.
TAKE THE NEXT STEP
If you'd like to explore how you could further increase your social impact, sign up for your complimentary consultation here. In this 45-minute strategy call, I'll help you identify specific actions you can take to increase your social impact.
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You will receive helpful articles in your email over the next couple of weeks. In the meantime, this article on actionable measurement might be helpful.