The Social Responsibility of Business is Changing

In 1970, Milton Freedman wrote in The New York Times Magazine that the responsibility of a corporate executive is β€œto conduct the business in accordance with their desires, which generally will be to make as much money as possible while conforming to the basic rules of the society, both those embodied in law and those embodied in ethical custom.”

It turns out that the basic rules of society are changing.

Are you struggling to complete that important project?

Are you struggling to complete that important project?

In order to create social impact, you need to be able to get stuff done. Sometimes it feels easy. You feel driven, and every moment working on the project feels easy.

But other times, you just can't get the motivation. You know that by completing the project you'll get closer to reaching an important goal, but you keep putting off the work you need to do. 

If you follow these 8 tips for planning and executing important projects for social impact, you will save time on your current projects, and create more room for additional, important projects.

What is social impact, and is that what we're doing?

What is social impact, and is that what we're doing?

If you do a Google search, you'll find a number of definitions of social impact, all that are fairly similar. But once you understand social impact as the positive changes that occur in a group of people as a result of your businesses actions or activities, you have to ask yourself:

Are we really working toward social impact?

Collect Powerful Stories with Most Significant Change

Collect Powerful Stories with Most Significant Change

One of the biggest challenges facing people I talk with every day is how to begin learning about your social impact when you have been primarily focusing on "outputs" (the number of people who benefit, number of products sold, number of products made, etc.). 

One of the techniques I like to share with people that serves the purposes of both learning about your impact and identifying stories that you can share through your marketing and fundraising efforts is called the Most Significant Change technique.