Are you struggling to engage listeners?

Are you struggling to engage listeners?

In 2009 I received a newsletter that made a lasting impression on me. The Goodman Center told of a study exploring the effect of numbers versus stories on donations made to an organization addressing hunger. In the experiment, one group of students was asked to give money to an organization based purely on statistics of hunger in several countries, and the other was asked to give money based on a story of one child facing hunger and starvation that this organization could help.

Which group gave more generously?

How to confidently implement your important social impact project

How to confidently implement your important social impact project

I often speak with social enterprise leaders like you about how you would like to improve your business. I know you have a lot of ideas, and when you realize there's a project that will increase your social impact and increase your access revenue or funding, you feel the urgency to get it done.

But I can understand the question that comes up: Should we implement the project completely in-house, or do we need some external support to help us with this project?

How to write better social impact stories

How to write better social impact stories

Whether you're writing a story for a speech, a pitch, a talk, or a website, good social impact stories communicate to listeners that you're not just talk. 

Yet many social enterprises struggle with communicating positive change people have experienced by participating in their work.

Your business may be one of them.

Over time, not being able to communicate stories of the positive changes people are experiencing will result in mistrust by consumers, and potentially cynicism from investors. 

Is the data conversation passing you by?

Is the data conversation passing you by?

Data is big these days. If you're like me, you see at least 1 (or 5) articles on data pop up in your LinkedIn feed daily.

In spite of data being everywhere, you may feel left out. You hear about data analytics and harnessing the power of "big data," but you don't have or need big data.

But the conversation seems completely irrelevant to the size and scope of your business.

Some good news first: the power of data for your business is first in improvement and second about proof. 

Why is this good news? Because it is completely within your reach to collect information that can improve your business.

Have you lost your connection with the people experiencing the problem?

Have you lost your connection with the people experiencing the problem?

When you created your business, you passionate about a problem. You empathized with the people experiencing the problem and likely worked with them to formulate a solution.

But a lot has happened since then. Now you sometimes go for days without thinking about the problem. You're thinking about the problems you face in your daily life in trying to address the problem. You don't often have time to talk to the people experiencing the problem anymore.

You feel distant from the experiences of the people who are most affected by the problem. And you're not alone.

I've created a list of some of the ways I've been able to maintain a connection with people experiencing problems I have sought to solve.

These things take time. But the long-term well-being of your business depends on it.