Actionable Measurement

Collect Powerful Stories with Most Significant Change

Collect Powerful Stories with Most Significant Change

One of the biggest challenges facing people I talk with every day is how to begin learning about your social impact when you have been primarily focusing on "outputs" (the number of people who benefit, number of products sold, number of products made, etc.). 

One of the techniques I like to share with people that serves the purposes of both learning about your impact and identifying stories that you can share through your marketing and fundraising efforts is called the Most Significant Change technique.