When you created your business, you passionate about a problem. You empathized with the people experiencing the problem and likely worked with them to formulate a solution.
But a lot has happened since then. Now you sometimes go for days without thinking about the problem. You're thinking about the problems you face in your daily life in trying to address the problem. You don't often have time to talk to the people experiencing the problem anymore.
You feel distant from the experiences of the people who are most affected by the problem. And you're not alone.
I've created a list of some of the ways I've been able to maintain a connection with people experiencing problems I have sought to solve.
These things take time. But the long-term well-being of your business depends on it.