Data is big these days. If you're like me, you see at least 1 (or 5) articles on data pop up in your LinkedIn feed daily.
In spite of data being everywhere, you may feel left out. You hear about data analytics and harnessing the power of "big data," but you don't have or need big data.
But the conversation seems completely irrelevant to the size and scope of your business.
Some good news first: the power of data for your business is first in improvement and second about proof.
Why is this good news? Because it is completely within your reach to collect information that can improve your business.