B Corps

The Social Responsibility of Business is Changing

In 1970, Milton Freedman wrote in The New York Times Magazine that the responsibility of a corporate executive is β€œto conduct the business in accordance with their desires, which generally will be to make as much money as possible while conforming to the basic rules of the society, both those embodied in law and those embodied in ethical custom.”

It turns out that the basic rules of society are changing.