Data collection

Is the data conversation passing you by?

Is the data conversation passing you by?

Data is big these days. If you're like me, you see at least 1 (or 5) articles on data pop up in your LinkedIn feed daily.

In spite of data being everywhere, you may feel left out. You hear about data analytics and harnessing the power of "big data," but you don't have or need big data.

But the conversation seems completely irrelevant to the size and scope of your business.

Some good news first: the power of data for your business is first in improvement and second about proof. 

Why is this good news? Because it is completely within your reach to collect information that can improve your business.

Collect Powerful Stories with Most Significant Change

Collect Powerful Stories with Most Significant Change

One of the biggest challenges facing people I talk with every day is how to begin learning about your social impact when you have been primarily focusing on "outputs" (the number of people who benefit, number of products sold, number of products made, etc.). 

One of the techniques I like to share with people that serves the purposes of both learning about your impact and identifying stories that you can share through your marketing and fundraising efforts is called the Most Significant Change technique.