Stories

Are you struggling to engage listeners?

Are you struggling to engage listeners?

In 2009 I received a newsletter that made a lasting impression on me. The Goodman Center told of a study exploring the effect of numbers versus stories on donations made to an organization addressing hunger. In the experiment, one group of students was asked to give money to an organization based purely on statistics of hunger in several countries, and the other was asked to give money based on a story of one child facing hunger and starvation that this organization could help.

Which group gave more generously?

Collect Powerful Stories with Most Significant Change

Collect Powerful Stories with Most Significant Change

One of the biggest challenges facing people I talk with every day is how to begin learning about your social impact when you have been primarily focusing on "outputs" (the number of people who benefit, number of products sold, number of products made, etc.). 

One of the techniques I like to share with people that serves the purposes of both learning about your impact and identifying stories that you can share through your marketing and fundraising efforts is called the Most Significant Change technique.