Tips

How to write better social impact stories

How to write better social impact stories

Whether you're writing a story for a speech, a pitch, a talk, or a website, good social impact stories communicate to listeners that you're not just talk. 

Yet many social enterprises struggle with communicating positive change people have experienced by participating in their work.

Your business may be one of them.

Over time, not being able to communicate stories of the positive changes people are experiencing will result in mistrust by consumers, and potentially cynicism from investors. 

Have you lost your connection with the people experiencing the problem?

Have you lost your connection with the people experiencing the problem?

When you created your business, you passionate about a problem. You empathized with the people experiencing the problem and likely worked with them to formulate a solution.

But a lot has happened since then. Now you sometimes go for days without thinking about the problem. You're thinking about the problems you face in your daily life in trying to address the problem. You don't often have time to talk to the people experiencing the problem anymore.

You feel distant from the experiences of the people who are most affected by the problem. And you're not alone.

I've created a list of some of the ways I've been able to maintain a connection with people experiencing problems I have sought to solve.

These things take time. But the long-term well-being of your business depends on it.

Collect Powerful Stories with Most Significant Change

Collect Powerful Stories with Most Significant Change

One of the biggest challenges facing people I talk with every day is how to begin learning about your social impact when you have been primarily focusing on "outputs" (the number of people who benefit, number of products sold, number of products made, etc.). 

One of the techniques I like to share with people that serves the purposes of both learning about your impact and identifying stories that you can share through your marketing and fundraising efforts is called the Most Significant Change technique.