Communicating Social Impa

Are you struggling to engage listeners?

Are you struggling to engage listeners?

In 2009 I received a newsletter that made a lasting impression on me. The Goodman Center told of a study exploring the effect of numbers versus stories on donations made to an organization addressing hunger. In the experiment, one group of students was asked to give money to an organization based purely on statistics of hunger in several countries, and the other was asked to give money based on a story of one child facing hunger and starvation that this organization could help.

Which group gave more generously?