ENGAGEMENT OF PEOPLE MOST AFFECTED BY THE PROBLEM
The biggest area of strength for your business is the engagement of the people most affected by the problem you are seeking to solve. You understand that your very business survival depends on your ability to deeply understand the problem from the perspective of those you serve, and on your ability to understand how your solution fits into their context. This strength, in combination with Actionable Measurement, will help you to adapt your solution based on the actual experiences of the people who benefit. This is a foundation for a healthy social enterprise.
OPPORTUNITIES FOR GROWTH
One area in which you struggle is in Actionable Measurement, a term coined by the Gates Foundation. You either do not yet collect data that you can use to improve your business or do not know how the data you have can be used to improve your business. This will put you at risk of not being able to improve and adapt your solution to the inevitable changes that occur in the context of the problem you are seeking to solve.
The good news: You have the foundation you need to gather useful data and evidence, which is strong and respectful relationships with the people most affected by the problem. This will allow you to more quickly identify culturally respectful data collection methods and will ensure that maintaining and building trust is at the forefront of your data collection activities. You can then improve your solution, and ensure your business is on the pathway to creating social impact and profit.
COMMUNICATING YOUR SOCIAL IMPACT
Another area where you struggle is in communicating your social impact. You may be communicating the number of people served through your business, but not the number of people whose lives have been positively changed through the support of your business. You may also not be telling compelling stories of individuals positively affected by your business. This may result in lack of customer loyalty, lack of excitement about your brand, or cynicism about the impact your business might be having.
The good news: You have the foundation you need to communicate your impact, which is a strong and respectful relationship with the people most affected by the problem. As you get better at communicating your social impact, you will likely see increased customer and investor interest, and ultimately greater profitability and social impact.
TAKE THE NEXT STEP
If you'd like to explore how you could further increase your social impact, sign up for your complimentary consultation here. In this 45-minute strategy call, I'll help you identify specific actions you can take to increase your social impact.
START LEARNING MORE
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