One of the areas in which you are strongest is Actionable Measurement, a term coined by the Gates Foundation. You collect data that is useful and then use it to improve your solutions and strategies. This will help you to continuously improve and adapt your solution based on the changing needs and context of the people experiencing the problem you seek to solve.
COMMUNICATING YOUR SOCIAL IMPACT
The other area of strength for your business is the ability to communicate your social impact. You realize that your "social impact" isn't primarily the number of people your business serves, but rather the number and stories of the lives who have been positively changed through the support of your business. The people who read these stories are likely inspired and encouraged, and invested in your business because they feel they are contributing to solving an important problem by supporting your business.
OPPORTUNITY FOR GROWTH
ENGAGEMENT OF PEOPLE MOST AFFECTED BY THE PROBLEM
One area where you struggle is in engaging the people most affected by the problem you seek to solve. You likely understand in theory that your very business survival depends on your ability to deeply understand the problem from the perspective of those you serve, and on your ability to understand how your solution fits into their context. But you may be unsure of how to practically develop strong and trusting relationships with the people most affected by the problem. This puts at risk your ability to adapt your solution to the experiences of the people who are experiencing the problem and may ultimately mean you will not create positive social impact.
The good news: You are strong in actionable measurement, which may give you existing organizational practices to easily integrate wisdom and insight from the people you serve directly into your work. This may allow you to build greater mutual trust, which will result in an improved solution over time.
TAKE THE NEXT STEP
If you'd like to explore how you could further increase your social impact, sign up for your complimentary consultation here. In this 45-minute strategy call, I'll help you identify specific actions you can take to increase your social impact.
START LEARNING MORE
You will receive helpful articles in your email over the next couple of weeks. In the meantime, this article on reconnecting with the people most affected by the problem might be helpful.