ENGAGEMENT OF PEOPLE MOST AFFECTED BY THE PROBLEM
The first area of strength for your business is the engagement of the people most affected by the problem you are seeking to solve. You understand that your very business survival depends on your ability to deeply understand the problem from the perspective of those you serve, and on your ability to understand how your solution fits into their context. This strength, in combination with Actionable Measurement, will help you to adapt your solution based on the actual experiences of the people who benefit. This is a foundation for a healthy social enterprise.
Another area in which you are strongest is Actionable Measurement, a term coined by the Gates Foundation. You collect data that is useful and then use it to improve your solutions and strategies. This will help you to continuously improve and adapt your solution based on the changing needs and context of the people experiencing the problem you seek to solve.
OPPORTUNITY FOR GROWTH
COMMUNICATING YOUR SOCIAL IMPACT
One area where you struggle is in communicating your social impact. You may be communicating the number of people served through your business, but not the number of people whose lives have been positively changed through the support of your business. You may also not be telling compelling stories of individuals positively affected by your business. This may result in lack of customer loyalty, lack of excitement about your brand, or cynicism about the impact your business might be having.
The good news: You have the foundation you need to communicate your impact, which is actionable measurement and potentially strong and respectful relationships with the people most affected by the problem. This will allow you to find data and stories you may not have been looking for. By communicating these stories, you will likely see in increased customer and investor interest, and ultimately greater profitability and social impact.
TAKE THE NEXT STEP
If you'd like to explore how you could further increase your social impact, sign up for your complimentary consultation here. In this 45-minute strategy call, I'll help you identify specific actions you can take to increase your social impact.
START LEARNING MORE
You will receive helpful articles in your email over the next couple of weeks. In the meantime, this article on how to write better social impact stories might be helpful.