Purpose & Profit Start to Finish
Within six months, co-create and launch a high-impact initiative that aligns purpose and profit.
You already know what you want to do.
What’s been missing is the time, structure, and support to move it from idea to reality — without carrying it all yourself.
Start to Finish is designed for leaders who are ready to launch, and don’t want to do it alone.
Who this is for
This engagement is designed for:
ESG, CSR, and Social Impact leaders inside companies
Often teams of one or small teams with big scope
Leaders who have direction, but need sustained support to execute well
Organizations that want to build internal capability, not outsource impact
If you’re still deciding what to do, the Purpose & Profit Roadmap is likely the better starting point. The Start to Finish offer, on this page, is for when you’re clear on the “what” and you need support with the “how”.
By the end of this engagement, you’ll have:
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Clear business and impact goals
A shared understanding of what success (for both your company and your communities) looks like for this initiative.
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A designed and ready-to-launch initiative
A thoughtfully designed initiative that fits your biz strategy, values, and operational reality.
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Metrics, partnerships, and a launch plan
Clear success metrics, recommended partners, a defined budget, and a practical plan for rollout.
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Boardroom ready materials
A concise deck to align leadership, secure buy-in, and support confident decision-making.
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Custom starter templates
Practical templates and quick-start resources customized to your initiative for faster implementation.
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Optional: Hands-on booster
“Done-for-you” drafting, editing, and creation support to lighten your internal workload.
Get ready for it all to feel real different with a social and economic impact coach by your side!
How it works
This is a hands-on, collaborative engagement designed to support real progress without overwhelming your team.
We work closely together, grounding the work in your goals and constraints, and adapting as things evolve. I bring structure, perspective, and steady guidance; you get your hands dirty, building clarity and confidence as the initiative takes shape.
The pace is intentional. The focus is practical. And the goal is not just to launch something meaningful — but to do it in a way that feels doable inside your organization.
The method
1. Grounding
We clarify goals, constraints, key stakeholders, and decision dynamics — including how the initiative fits your broader business and revenue model.
2. Design
We co-design the initiative itself, aligning purpose, business objectives, partnerships, and operational realities into a coherent approach.
3. Preparation
We define success metrics, impact indicators, and narratives— so the initiative is ready to stand up to scrutiny and move through internal approval.
4. Activation
You move into launch with clarity, alignment, and a plan that reflects how your organization actually works — not an idealized version of it.
Format
7 live working sessions with your project team
Up to 6 additional design/inspiration/support sessions as needed
Virtual meetings for ease, access, and minimal disruption
Optional Hands-On Booster for additional “done-for-you” drafting, editing, and materials— ideal for teams needing extra lift and polish. This can include custom pitch decks, launch communications, or internal toolkits to accelerate rollout.
Done-for-you resources
Partnership checklist
Impact indicator cheat sheet
Funder strategy spectrum
Pitch template + pitching tips
Stakeholder relationship checklist
Want extra hands-on support?
I’m deeply committed to helping companies build the internal expertise to design and lead their own impact initiatives.
That’s the default approach in this engagement.
That said, there are moments when bandwidth constraints make certain tasks hard to carry internally. For those cases, I offer an optional Hands-On Booster — targeted support to take specific tasks off your plate, such as:
Developing a pitch or leadership deck
Identifying operational or funding partners
Ready to bring your impact initiative to life, and want a thoughtful guide alongside you as things unfold?
Elisabetta Piazza, Sustainability Senior Specialist
Mediterranean Shipping Company
“Shoshana's support was crucial to kick-off our early-stage social impact project. I absolutely recommend other companies get Shoshana’s support.”
Nathalie Bernard, Founder
Blue Sowers
“I really enjoyed working with Shoshana as she brought her robust on-the-ground experience from emerging countries … she keeps the focus and delivers the expected results with efficiency, openness and eagerness to share knowledge."
Alexandra Spieldoch
Bountifield International
“Wow. Your feedback on our pitch deck was so helpful!!”
World Business Council for Sustainable Development
“The Mediterranean Shipping Company was 100% satisfied with your guidance, expertise and delivery of materials.”
Frequently asked questions
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Three things stand out:
1. My roots are from the nonprofit world, which means that first and foremost I make sure that corporate impact is grounded in the voices and needs of the community. From there, I layer on corporate priorities and materiality.
2. As a meditator and yogi, I bring a mindful leadership approach to all my work– thoughtfulness, kindness and optimism.
3. I simplify the complexities inherent in this work into something very manageable and doable.
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I have almost twenty years of experience working across the for-profit impact space and the not-for-profit space. Over these years, I have:
Worked with milk and fresh produce value chains, as well as in diversity initiatives, community engagement strategies, and social marketing campaigns.
Worked on SDGs 1-8, 10-13, 16 and 17.
Had first-hand experience in multinational corporations (ex. Danone), in non-profit project management, communications and fundraising (ex. in Mexico) and in marginalized communities (ex. rural Ecuador).
Social and economic impact are my jam, no matter what angle you come at them from, and I have trained and coached companies from Europe to the United States to Latin America.
I bring this full perspective to respond to what you need, and I have the humility to ask questions when there is a part of your business I am unfamiliar with.
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I am passionate about companies building the internal expertise to design their own projects.
That said, I recognize that there are some instances where bandwidth limitations simply make this impossible. For those cases, I offer the “Hands On Booster”, to take off your plate key tasks in project design, like defining your impact indicators, developing your pitch deck, and identifying potential operational and funding partners. Let me know if you are interested in this additional level of support.
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That’s common. Many leaders come into this work while navigating uncertainty. We start where you are and build clarity and credibility as we go.
If you will need external funding, I bring two decades of experience fundraising for impact projects, I will absolutely guide and support you in getting your project funded. Once we have designed a fundable project, we will together identify the right funding strategy, and then identify potential co-funders and develop a great pitch for you to use right away. And along the way, if I know funders that I think will be excited about this kind of project, I will absolutely connect you.
Today, more and more, foundations and bilateral funders are excited to fund corporate impact projects. Do keep in mind that funders will always expect you to co-finance a significant portion of the project, particularly for the pilot stage.
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My experience has shown that external PMs have limited capacity to move the levers within a company necessary for any project to advance. For this reason, I never serve as the project manager, and strongly recommend you have a mid-level manager in this role.
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Things like analyzing your supply chain data, defining your corporate ESG metrics, defining the best calculation to determine your adjusted gender pay gap, or measuring your scope 1, 2 or 3 emissions are outside my areas of expertise.
